Smuggy is a new brand created by a group of friends who care a lot about the environment. We also know that modern life has made it impossible to live without leaving a footprint…so we don’t expect all our customers to be tree-hugging activists with compost heaps in their apartments.

What we stand for is making those small changes that will collectively make a huge impact.

We want our customers to be spurred on by the sense of superiority they feel when the person next to them on the train is drinking from a disposable cup and they are sipping from their brand new Smuggy cup.

Come with us as we embark on a self-satisfying journey of environmental smugness.